The advertising production process has traditionally been based on the Waterfall methodology. This production methodology has suited advertising for decades because it documents what you will get (deliverables), how much it will cost (budget), and how long it will take (timeframe).
Car makers and software engineers have known for decades that when you develop a product you can’t assume you understand your customer’s exact needs upfront. To ensure the end-product is continually aligned with the customer’s needs as the project evolves, they employ what is called, “The Agile Development Framework”.
As application and platform development becomes more prevalent in advertising we are seeing a rise in Agile-led productions. What is this process, and what does it mean to you as marketers, procurement and/or production specialists?
Join Brit Charlebois, Sr. Digital SME at APR for her exploration of Agile Methodology as it applies to advertising digital production.
APR Global Campus Webinar:
Don’t Go Chasing Waterfalls: Know When to Choose Agile for Development
Thursday April 30th, 11am EST
More about Brit:
Brit Charlebois | APR, Sr. Digital SME
Over 15 years of experience in digital advertising and production working with such clients as: GM, Walmart, HP and Verizon. Brit’s background includes digital design and development, advertising production and procurement.
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