Tag Archives: asset management

ANA Ad Production Seminar: Nov. 12 & 13 in NYC

Posted on September 18, 2014 by aprcoblog

Every year, seven Subject Matter Experts at APR team up with the Association of National Advertisers (ANA) to present our ad production seminar over two days in NYC. This year’s seminar takes an integrated approach to ad production by providing … Continue reading →

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DIGITAL ASSET MANAGEMENT: The Myth, The Challenge & The Opportunity

Posted on September 9, 2014 by aprcoblog

THE MYTH – Digital Asset Management is simply a technology implementation The goal of Digital Asset Management is to make content available to its users. There are many technology providers that profess to have digital asset management systems, which is … Continue reading →

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Are you leveraging your audio brand?

Posted on May 17, 2013 by aprcoblog

In our work with international advertisers, APR has encountered some very different strategies when it comes to defining brand equities. One such strategy which is often underleveraged is audio-branding, also known as audio identity or audio ID. With this in … Continue reading →

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